Two ways to sell your practice
You can sell your practice through Proxeno in one of two ways: manage the sale yourself with Proxeno's forms, documents and buyer list, or work through the sale preparation with an accredited Proxeno consultant who has managed general practices. On either path Proxeno fixes its fee before work starts, draws the buyer list from the GP Zoo dataset of 340 group operators and 4,356 independent practices, and never lists the practice publicly.
Selling comes after the practice is in shape. The free business acuity assessment shows how the practice operates as a business and sets a baseline. If the practice is already in shape to sell, the sale readiness check scores how prepared it is.
Start your business assessment Sale readiness check Register your practice
What you get
- A fixed fee agreed before you start, never a percentage of the price
- Every buyer that fits, from the GP Zoo dataset of who owns Australian general practice
- Preparation before the market sees the practice
- No listing and no advertising
- An accredited consultant who has managed practices, alongside you if you want one
Prepare first
A practice sells on what a buyer can verify. A buyer's adviser checks the same things every time: financials separated from the owner's billings, current GP agreements, reporting in order, and no arrangement that needs explaining. Close those before the market sees the practice. Leave them open and the buyer prices each one as a discount.
Accountants put focused preparation at twelve to eighteen months. The two assessments cost nothing and show where the practice stands today, and a practice managed well in the meantime earns more whether or not it sells.
Both paths start the same way: the business acuity assessment, then the readiness check once the practice is in shape to sell. From there the documents, the buyer list and the process are identical. The only difference is who does the work: you on your own, or you with a consultant alongside.
How buyers are found
Proxeno builds each buyer list from the GP Zoo dataset, which maps who owns Australian general practice: 340 group operators holding 2,041 practice sites, and 4,356 independent practices. Medius Global compiles the dataset from operator websites, booking platforms and direct verification, and refreshes it as practices open, close and change hands; the published dataset is current to July 2026.
For each practice, Proxeno selects buyers in three tiers. The first is groups already operating nearby, where the practice would fill a gap in their coverage. The second is corporate operators active in the same state that buy practices of this size. The third is large independent practices nearby that buy one practice at a time. Each entry shows what the buyer owns and where, and what it has bought recently, so you can judge which buyers to approach and in what order.
Selling it yourself
You manage the sale. You complete the forms and send them back, we build the formal marketing document from them, and you get the buyer list to work from.
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Business acuity assessment
A free, 26-question review of how the practice operates as a business, scored across six areas. It sets a baseline and shows where the gaps are. When the practice is in shape to sell, the sale readiness check scores how prepared it is.
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Complete the intake form
A form covering the seven areas a buyer's adviser works through: your practice profile and entity, your GP roster, financials, property, legal and agreements, operations, and workforce and succession.
It tracks itself as you go. Each section shows how many items you have done, and the header shows how far through you are overall. The GP roster totals your sessions, converts them to FTE at eight sessions to one, and adds up gross billings as you type. The financial section adds your revenue lines as you enter them.
Approximate figures are fine and accounting exports are fine. Your answers stay on your own device until you send them.
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Each owner completes the preferences form, separately
Done alone rather than around a table. Twelve factors, rated one to five: headline price, certainty of completion, speed to settlement, staff keeping their jobs, continuity of care, the practice name, a clean exit with no earn-out, rent on the building if you own it, retained sessions, retained equity, confidentiality during the process, and who the buyer is.
The profile redraws as you move each slider, so you can see your own weighting. Push one factor up and the others fall.
Then the six deal structures you might be offered, marked acceptable, prefer not, or no: earn-out, transition period, vendor finance, partial sale, selling the building, or keeping it and becoming the buyer's landlord. The five buyer types, ranked, with any you would refuse outright. Your timing, the sessions you would keep and for how long, any price you have in mind. Your non-negotiables. And how the owners decide between themselves.
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Send it all back
The intake form produces a file to send us at sellers@proxeno.io. The preferences reach us through the form itself when each owner submits.
What we build from it
- The formal marketing document. This is the one you put in front of buyers. We build it from your intake form: the practice, its income, its GPs, its nursing and allied health, its premises and agreements, and its terms of sale, written to answer what a buyer's adviser asks first.
- An owner comparison report. Every owner's preferences laid side by side. Your shared top priorities with the weight each carries. The factors where you diverge by two points or more, flagged. Deal structures where one owner has ruled out what another finds acceptable. Buyer types any owner has vetoed, and the types still open to all of you. Then whether a buyer type exists that the whole group would sell to.
- The list of buyers worth approaching. From the GP Zoo dataset, in three tiers: groups already operating near you where your practice fills a gap, corporate operators active in your state at your size, and large independent practices close to you that buy one practice at a time. For each one, what they own, where, and what they have bought recently. You decide who to contact, and you contact them.
Proxeno assisted
Everything you get managing it yourself, plus a consultant who has managed practices alongside you while you sell one.
Who you get
An accredited Proxeno consultant. These are practice managers and operators who have managed general practices. They are trained on our process and work from our materials. They are not brokers or strategy consultants.
You are told who yours is before you start, and you can ask for someone else. The standards page sets out what every consultant is bound by.
What is the same as managing it yourself
The readiness check, the intake form, the preferences forms, the owner comparison report, the marketing document and the buyer list. You get all of it.
What your consultant does
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They work through the operational side of the intake form with you: your systems, your rosters and staffing, patient numbers and flow, your reporting, accreditation, what is documented and what is still informal. They work from our materials and their own experience of managing practices.
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They keep the paperwork moving. Your consultant tells you what is still outstanding, chases what is missing and puts what you have sent into the order a buyer expects.
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They tell you how the practice will look to a buyer, and where it looks weak. Thin reporting, informal arrangements, a roster that depends too heavily on one person: they tell you what a buyer will make of it before a buyer sees it.
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They sit down with the owners and work through the comparison report with you.
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They set up the introductions to the buyers you have chosen and stay with you through the buyer meetings. You are briefed before each meeting on who you are seeing and what they will want. Afterwards you work through what was said.
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When offers come, they check each one against the priorities you recorded at the start: staff, continuity of care, the practice name, your timing, what you keep doing afterwards. The numbers go to your accountant.
Where your consultant stops
Your consultant is an operator. The numbers go to your accountant, the contracts to your lawyer, and any valuation to an independent valuer. You and the buyer agree terms directly.
If the readiness check shows the practice needs work before it is saleable, that is separate work with Medius Global, over a longer period.
What it costs
For a sale with a consultant, Proxeno charges $5,000 at engagement and $4,200 per GP when the sale completes, with a maximum of $50,000. Managing the sale yourself is one fixed fee of $8,000. Neither fee is a percentage of the sale price, and preparation work is quoted separately.
Register your practice
Tell us where the practice is and what you are weighing. Nothing here commits you to a sale or an engagement.