Accountant, broker or Proxeno
An owner selling a practice can bring in an accountant, a broker or nobody. The table shows what each covers and where each stops.
| What the sale needs | An accountant | A broker | Proxeno |
|---|---|---|---|
| Sight of the whole buyer market | No | Noa private contact book | Yesthe GP Zoo dataset |
| Matched buyers approached and the deal worked to completion | No | Noadvertises and waits | Yes |
| Every buyer that fits identified before any approach | No | No | Yesscored against your criteria |
| Fee not tied to the sale price | Yeshourly | No6% to 12% and minimums | Yesset before work starts |
| Preparation before the market sees the practice | Yes | Nonot paid to prepare | Yesthe two assessments are free and preparation work is quoted before it starts |
| Confidential outreach, no public listing | Yes | No | Yes |
| Support for buyers and sellers along the way | No | No | Yes |
| The seller's own valuation | Yes | Yes | Yesvia your accountant or valuer |
| Delivery by people who have managed practices | No | No | Yes |
Where each one stops
An accountant covers the financials and the valuation, billed by the hour, sale or no sale. The engagement ends where the sale process starts: finding buyers, approaching them and working the deal are not part of it.
A broker lists the practice, advertises and waits. The fee is 6% to 12% of the sale price with a minimum of $15,000 to $30,000, paid at settlement. A broker is paid only when the practice sells: nobody pays for the preparation, so the broker does not do it, and a sale now is worth more to the broker than a higher price later.
Proxeno maps both sides before any call, scores every mapped buyer against the criteria the seller sets, and coordinates the introductions, documents and offers through to completion for a fee set before the work starts. Proxeno is paid the same whatever the practice sells for, so it has no reason to push the price. The two assessments cost nothing, and optional preparation work is quoted before it starts.
The fee structure in detail
How the fixed fee works, and what accountants, brokers and specialist advisers charge for the same deal, is on the fees page.